Position Purpose:

The Sr. Analyst, Marketing analytics will support the measurement and optimization of omni-channel digital marketing campaigns by leveraging advanced analytical methodologies, including Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA). In addition to strong technical expertise, the ideal candidate will excel in data storytelling, transforming complex data insights into clear, compelling narratives that drive decision-making across marketing and strategy teams. The ideal candidate will have 5+ years of experience in data analytics, a deep understanding of digital marketing channels, and expertise in measuring marketing effectiveness across customer touchpoints. The analyst will collaborate closely with marketing, media, and strategy teams to ensure data-driven decision-making and continuous improvement of marketing efforts.

Key Responsibilities:

• 20% Work with other departments providing analytical insight on business performance.
• 20% Research and analyze business trends & customer behavior data to identify opportunities for website enhancements.
• 20% Analyze web analytics data as well as other offline data to evaluate site performance.
• 10% Work with the Web Analyst to provide weekly Web Analytic dashboards.
• 10% Takes the lead on new programs and initiatives for Web Analytics Team.
• 10% Provide web analytics strategy to Specialty Channel.

Direct Manager/Direct Reports:

• Reports to Manager, Marketing Analytics
• Position has 0 Direct Reports

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
• No travel Required

Minimum Qualifications:

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.
• Responsible for helping others and providing on-the-job training or guidance
• Demonstrated business/financial modeling capabilities with tools such as Excel and Access
• Demonstrated skills in applying statistical analysis principles to business challenges
• Demonstrated communication and interpersonal skills
• Demonstrated ability to work well with others
• Strong analytical skills with attention to detail; self-starter

Preferred Qualifications:

• Manage and analyze data from various attribution models to assess channel performance and campaign effectiveness.
• Develop and deliver clear, compelling data stories that communicate how marketing initiatives impact overall business performance.
• Leverage strong SQL skills and deep expertise in querying large data sets to extract, manipulate, and analyze data to support data extraction, audit and business reporting.
• Design and develop impactful data visualizations and dashboards that make complex data and model outputs easily understandable for stakeholders, using tools like Tableau, Power BI, or similar platforms. Ensure visualizations highlight key insights and trends that drive business decisions.
• Lead predictive analytics and forecasting efforts to inform media spend allocation and future campaign strategies.
• Deliver insightful, clear, and engaging presentations to leadership and cross-functional teams, effectively communicating the implications of business results
• Use storytelling techniques and visual aids to ensure the findings are actionable and aligned with business goals.
• Strong background and expertise in A/B testing to support advanced experimentation initiatives and read-outs.

Minimum Education:

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Minimum Years of Work Experience:

• 5

Competencies:

• Action Oriented
• Collaborates
• Drives Engagement
• Communicates Effectively
• Customer Focus
• Drives Results
• Manages Conflict