Position Purpose:

The Sr. Marketing Content Specialist (MCS) is responsible for developing, updating and delivering marketing campaigns and materials to drive awareness for Contractors’ Warehouse, products, brands and features. This role will split its time between mid-level design and content-creation (~70%) and managing project details and timelines (~30%). The Sr. MCS must excel at collaborating with other marketing team members. The Sr. MCS must be comfortable seeking out information and collaborating independently, with internal stakeholders and teams. The Sr. MCS should have professional experience designing flawless assets for digital environments. This role must be able to take an idea from scratch through completion with minimal direction on design best-practices and brand-adherence. This role should be proactive in understanding Contractors’ Warehouse, it’s broader ecosystem and opportunities for integrated communication. The Sr. MCS should proactively own the lifecycle of a campaign and other work as assigned, including research, creating, proofing, testing, tracking and optimizing where necessary.

Key Responsibilities:

• 70% Creating/Tracking/Optimizing to Drive Associate Awareness – Partner with internal teams to ideate on and create, from scratch, digital content for the website and social media platforms, internal and external communications and  other materials including video, to increase awareness of and interaction with Contractors’ Warehouse Partner with Marketing Communications Specialist and Product as necessary to execute communication plans to support new feature launches; Gives formally organized presentations to present final work, to gain alignment, solicit feedback, present ideas, share results, and/or provide status on larger projects or campaigns.
• 30% Managing Project Details – Own all phases of the marketing communication creation from working with Project Specialist and CMS systems to source all necessary information/assets, to creating materials, publishing, tracking, testing and optimizing; This includes fast-track requests for marketing support, knowing what questions to ask and who to partner with to successfully create and implement campaigns; Measure messaging effectiveness by creating and conducting creative testing, soliciting feedback and reviewing campaign metrics; Proactively make/implement recommendations for improvement and track progress; Develop and present creative brief and project completion communication documentation for all non-day-today campaign work. 

Preferred Qualifications:

• Working knowledge of WordPress, Google Analytics and SEO best practices.
• Working knowledge of Google Ads and SEM best practices.
• Working knowledge of Microsoft Office Suite
• Working knowledge of presentation software (e.g., Microsoft PowerPoint)
• Demonstrated ability to collaborate and work effectively with cross-functional teams
• Demonstrated project management skills
• Excellent written and verbal communication skills
• Strong organizational skills
• Ability to manage/guide multiple projects, switching from one to the other seamlessly, to meet deadlines and changing priorities
• Four+ years of design and production experience in a professional setting developing content (copy, video, and graphic assets) to support a digital application in a B2B or B2C environment
• Knack for generating wide variety of creative ideas that are on-strategy and confidence in presenting them to clients and stakeholders
• Ability to quickly understand stakeholder and campaign objectives and deliver communications to achieve them
• Ability to create flawless design that gets attention, navigating multiple styles from promotional to technical, while adhering to brand standards, copy/design guidelines and grammar rules
• Self-starter, able to work independently and collaborate to meet deadlines and stakeholder objectives
• Willingness to dig for details, sense of curiosity with can-do attitude
• Strong interpersonal skills
• Ability to manage multiple projects, switching from one to the other seamlessly, effectively prioritizing competing priorities and deadlines
• Ability to translate technical information into interesting and compelling marketing messages
• Understanding of consumer retail preferred but not required
• Ability to receive and give creative feedback in a respectful, productive manner and apply learning to grow skillset
• Strong proficiency in: Adobe Creative Suite (Photoshop, InDesign, Illustrator, Acrobat), Video Creation and Sound Software, Project Management, Content Management Systems, Digital Asset Management Systems